Racial Intelligence training has been picked up by multiple news outlets, for its innovative teaching approach. RITE teaches tools and techniques that improve communication, mindfulness on and off the job, help De-escalate high pressure situations, improve departmental accountability standards, and enhance diversity and inclusion.

TV News Coverage on RITE

‘14 Wisconsin police departments went through RITE Academy training this week
- May, 2021
‘It’s a self-check:’ Oviedo police officers take intelligence training
- October, 2020
‘University of Alabama hosts racial equity, intelligence, sensitivity training for law enforcement - September, 2020
‘RITE Academy teaches Oklahoma DOC on De-Escalation Techniques - July, 2020
RITE Racial Intelligence Linda Webb Interview on MSNBC with Joshua Johnson - June, 2020
News6 CBS Orlando talks to RITE about 'Block-out'


NEWS6 CBS Orlando learns about RITE's Ladder in Policing - June, 2020
Use of Voice not Force | Fred Jones | TEDxEustis on RITE - February, 2019
Are Officer-involved Shootings a Training Problem? HLN Michaela Pereira - March 30, 2018
Perry police using new training system they say focuses on officer mentality - CBS 13 WMAZ NEWS - March 22, 2018

2018 Pro Bowl Members of the NFL Legends - Racial Intelligence Training Seminar | NFL Network - Published Mar 1, 2018
Let’s Listen Together: Malcolm Jenkins | NFL Network - Published Jan 29, 2018
RITE Academy Trains Alabama Dept. of Corrections in Selma, AL News CBS 8 - Jan 23, 2018
Norman OK Police Start Racial Intelligence Training For ALL Officers - August 28, 2017

NORMAN, Oklahoma – Updated: Aug 28, 2017 6:11 PM EDT – BY JESSI MITCHELL, NEWS 9

Norman Police Department is implementing a new training program for all officers, aimed at improving race relations and emotional control.

The Racial Intelligence Training and Engagement (RITE) Program is designed to help police officers gauge their own feelings to better manage interactions with the public. In the age of body cams and viral videos, it just may help rebuild some of the trust lost.

Watch more about how the emotional ladder is about to become a key tool across the Norman police force

MO Police Chief Tom McClain Response to NAACP on Unbiased Policing - August 15, 2017

SPRINGFIELD, Mo. (KSPR) – The Springfield NAACP is speaking out about the travel advisory issued for Missouri for blacks and other minorities.

Springfield’s spokesperson for the NAACP said there are issues with traffic stops in some communities surrounding Springfield, including Ozark, Nixa, Camdenton, Willard and Republic. “Not to call them out, but it is what it is. We have got to hold people accountable,” NAACP Springfield President, Cheryl Clay.

Watch the spot…

IdeaStream WVIZ - Teaching police officers to recognize and overcome bias - March 7, 2017

Do you ever wonder who trains the trainers, for law enforcement officials?

Notre Dame College police department is hosting a specialized training course. The goal is to give officers the tools they need regarding ‘racial intelligence’, as well as de-escalation and cultural diversity.. With hopes that tense situations in the field may not turn deadly.

Guests on the show:
  • Randy Friedman, RITE Academy Co-founder
  • Jeffery Scott, Notre Dame College Police Chief

Watch the on-air interview… 

CBS 19 News - Police Chief talks to CBS News about Racial Intelligence - January 5, 2017

SOUTH EUCLID, OH (WOIO) – Lacey Crisp, CBS 19 Reporter

A new racial intelligence training program is hoping to calm both police officers and the community before interactions get out of control. “Racial intelligence training is a combination of emotional and social intelligence combined with the RITE tools to treat ourselves and others fairly,” said Randy Friedman of the RITE Academy.


Police are learning to identify their own biases and emotions they bring to the job every day. “It starts with us.  Everything we do starts with us, making sure we have the right mind set.  That we are well in mind, body and spirit so as we approach situations,” said Chief Scott.

Watch news coverage

RITE in the News

Orange Co. provides Racial Intelligence Training for all law enforcement and firefighter agencies in county - December, 2020

Chief executives from law enforcement, correctional and firefighting agencies recently attended a joint training in order to achieve a consistent response while interacting with the public.

Apopka Police Chief Michael McKinley and Captain Jerome Miller

 “I found the course to be personally enlightening,” said McKinley. “The focus of the class was to have the participants look at their own emotional and social intelligence in order to be able to treat themselves and others fairly.

The participants received tools to help them identify where they were emotionally and socially each day. Knowing where you are emotionally and socially helps you identify how you could potentially treat others at work and at home. Our own emotions play a big role in how we treat others and when we realize this we can change the way we approach our interaction with others.

I believe this is extremely important in law enforcement as we interact with each other and our community. I took away a lot from the course and already use what I learned, to assess and improve my own emotional and social intelligence every morning before I start my day.”

McKinley also said that APD Sergeant Barry Brown also attended a two-day “train the trainer” course and will be teaching it to all members of the APD the first part of next year.

Read more…

The RITE stuff: training focuses on emotional intelligence to improve policing - September, 2020

RACINE, WI — When Linda Webb first entered law enforcement in 1982, she heard the old-timers on her department in Tampa say something that officers today are probably hearing: that policing was changing.


Her department had enacted a new set of policies that forbade officers from carrying brass knuckles and leaded gloves.


“Can you imagine if we rolled out of our patrol car with those things on now?” she asked Racine Police Chief Art Howell.


“It would make my job a lot harder,” Howell said.

Read more…

Leesburg hosts Racial Intelligence training for Florida law enforcement - March 7, 2020

LEESBURG – Representatives from law enforcement agencies across Florida gathered at the Leesburg Police Department Wednesday for racial intelligence training.

The training, which came from RITE Academy, Racial Intelligence Training and Engagement, continues Thursday. After that, attendees will share what they’ve learned with school guardians at their respective school districts.


The goal of the training is to improve outcomes for law enforcement officers, and soon, school guardians, and the people they interact with by asking authorities to take responsibility for their emotions, instructors said.

“Most public servants get in trouble with their mouths,” RITE Academy co-founder and CEO Linda Webb said to the twelve participants gathered in an LPD conference room. “I’ve gotten in trouble for my mouth.”

Sgt. Fred Jones of the Lake County Sheriff’s Office is a proponent of RITE’s training. He has given the training multiple times and said it reduced citizen complaints and use of force incidents among road patrol and correctional officers by 60% between 2016, when the training was given, and 2017. Read more…

Pittsburgh Police get Professional Workplace Training that Improves Emotional Intelligence - August 26, 2019

Pittsburgh police received a different kind of training this week, one focusing on turning inward in order to better their outward interactions with their colleagues, their families and their communities.

The name of the training — Racial Intelligence Training and Engagement — was deceptive to some. Sgt. Donald Mitchell said he expected more cultural sensitivity brow-beating.

“It’s not what the name implies, and that’s a good thing,” he said, noting that he’d thrown up barriers before the class even began. He said he suspected many other officers did, too.

“This is more in-depth, on not just how to deal with your feelings but the feelings of other people,” Mitchell said.

Led by co-founders Linda Webb and Randy Friedman, RITE training works under the equation of Emotional Intelligence + Social Intelligence = Racial Intelligence. The first component, EI, is the officer knowing his or her own emotions and biases. The second, SI, is the engagement with the public. “This is where racial intelligence comes in,” Webb said.

“Racial Intelligence is about teaching people that we are a human race and everybody should be treated fairly no matter what it is you look like.”

Officers can’t value others if they “rolled out of that patrol car already pissed-off angry.” Read more…

From NIU to the NFL, campus police officers have a game plan - April 30, 2018

Chief Thomas Phillips has a game plan. As the leader of NIU’s Department of Police and Public Safety, Phillips strives to ensure that his team is ready to protect and serve NIU students, employees and community members in DeKalb.

“Training our officers is a key part of what we do,” Chief Phillips said. “We are always looking for ways to strengthen our skills and develop new skills so we are operating at the highest level possible.”

With that in mind, Phillips reached out to the Racial Intelligence Training and Engagement (RITE) Academy, an Orlando-based company that provides innovative training specifically for the public safety sector. Founded in 2015 by a retired police officer, the academy aims to give officers the tools they need for improved communication in the department and in the community.

Racial intelligence training is based on the premise that officers need to be aware of their personal biases in order to effectively deal with others. The training sessions aim to help law enforcement officials better understand their own biases which then improve their interactions with the public.

“This program is cutting edge,” Chief Phillips said. “The main focus of the training is self-awareness; the first step to overcoming biases is to be honest about them.” Read more …

The News-Herald - Law enforcement officers receive racial intelligence training at Notre Dame College - March 9, 2017

South Euclid, OH – The News-Herald

POSTED By Tawana Roberts: March 3, 2017It took place at at Notre Dame College in South Euclid and the college Police Department hosted the “Train-the-Trainer” course on racial intelligence.

“When we see the word racial — it is not just black and white,” said Notre Dame College Police Chief Jeffery Scott. “It’s every color, every dynamic, every stretch of the culture you can imagine and how we can apply every bit of this. Read more…

Journal News - Middletown police to get ‘Racial Intelligence Training’ - Feb. 6, 2017

Middletown’s police department is committing to training officers in new policing techniques and being more involved in the community, according to police Chief Rodney Muterspaw.

Responding to questions on immigration, undocumented immigrants and sanctuary cities, Muterspaw wrote on the department’s Facebook page: “we will enforce the laws that are on the books in Ohio.”

To help in those efforts, the police department will send three officers to the RITE (Racial Intelligence Training and Engagement) Academy.

The training offers more than information about race, he said, noting that officers and dispatchers encounter different cultures, classes and religions.

Read more…

Pawtucket Times - Police Chief is First to Host Racial Intelligence Training in Rhode Island - November 21, 2016
Central Falls, RI – Pawtucket Times

Officers from the Central Falls and Pawtucket police departments on Thursday and Friday participated in a rigorous two-day course to educate them on racial biases and how to appropriately handle high-pressure situations.

The departments over the two days at the Wyatt Detention Facility Training Center participated in a Racial Intelligence Training and Engagement, or RITE, “train-the-trainer” course, which served as a way to educate the departments on cultural diversity through a new lens, identifying “implicit bias” and improving communication to deescalate high pressure situations.

Read more…

Charleston Gazette-Mail - Charleston police plan to improve race relations, includes Racial Intelligence October 5, 2016
Charleston, WV – Charleston Gazette-Mail

When Charleston PD Training Commander, Chris Johnson called RITE last January he said, “we have a very pro-active Chief and department, and RITE training fits our needs.”

Two months later, five officers became certified as Trainers in Racial Intelligence, in order to roll it out to their entire department. Some thought this was the same old cultural diversity class they’d have to take back and “brow-beat” their officers with. They quickly learned, this course is about building officers, not breaking them.

Read more…


Press Releases

Iowa State promises major new diversity initiatives, including ‘cultural humility training’ - Dec. 10, 2019

AMES, Iowa.Dec. 10, 2019 – The College Fix — The Iowa State University Police Department is working with RITE Academy to provide a classroom session for department leaders in December and all officers in the spring,” Hunt said via email.

The campus police department did not respond to queries seeking information on what kind of material their officers would be studying in December or next semester.

On the university website, the administration said that officers would be undergoing “racial intelligence training.” According to the website of the Racial Intelligence Training and Engagement [RITE] Academy, on Dec. 12 leaders of the police force will attend a “racial intelligence” workshop put on by that organization.

“RITE helps to reinforce the company culture of treating everyone fairly, in a professional manner. Learning to value others, is key to building a professional workplace culture, that will be passed on for years to come,” the group says on its website.

It defines “racial intelligence” as “the practice of using Emotional Intelligence (EI), Social Intelligence (SI) and the RITE Tools to treat ourselves and others fairly.”

Full release…

RITE Academy, LLC is Officially Certified as a Woman-Owned and Woman-Controlled Business (WBE) - Sept. 19, 2017

THE VILLAGES, Fla.Sept. 19, 2017PRLog — RITE Academy, a global provider of Emotional, Mindful, and Racial Intelligence™ corporate leadership training services, announced today its certification as a Women Business Enterprise (WBE) by National Women Business Owners Corporation (NWBOC), the oldest third party certifier of women owned business in the United States. This certification affirms that RITE Academy is a woman–owned, operated, and controlled business. Print PDF

Full release…

Randolph, MA - Four Randolph Police Officers Set to Participate in Racial Intelligence Training - July 31, 2017

For Immediate Release – Monday, July 31, 2017

RANDOLPH — Police Chief William Pace reports that four members from the Randolph Police Department will participate in a course led by the Racial Intelligence Training and Engagement Academy (RITE Academy) next month.

The RITE Academy offers a unique form of cultural diversity training that equips officers with techniques to better enhance their work by identifying and removing implicit biases and improving verbal skills among officers.

Additionally, the RITE Academy teaches participants to use emotional and social intelligence to improve communication with the public, and in turn, de-escalate 95 percent of service calls.

“The RITE program is a valuable course for members of the Randolph Police Department to take because it gives them important tools needed to respond to modern challenges we face in our profession,” Chief Pace said. “De-escalation tactics are key skills to have when responding to any situation, so I foresee this portion of the training to be particularly valuable.”

The program incorporates much of Former President Barack Obama’s 21st Century Policing strategy and has three main goals:

  • Teach critical components of emotional and social intelligence
  • Increase departmental morale
  • Build and foster community trust


Middletown, Ohio - Middletown Police Department is hosting ‘racial intelligence’ training - June 26, 2017
Journal News

The Middletown Division of Police is hosting a two-day, Racial Intelligence Training and Engagement (RITE) for 20 officers around the state this week.

The training will be held Wednesday and Thursday in the City Building, said Chief Rodney Muterspaw. He said two Middletown officers will attend and they will train other Middletown officers.

Muterspaw called it “incredible training” and he said the RITE Academy has become “one of the most well attended, innovative and progressive” classes in the country.

Middletown Division of Police – Posted on MPD Facebook

“This is a great tool to train our officers in de-escalation of incidents. It benefits us and those we deal with on a daily basis.

This training isn’t just about race, it is about emotional intelligence and decision making. We sent three of our officers up to Cleveland for the class a few months ago and they loved it.

One of our goals is to keep our officers safe and make our community more at ease when dealing with potentially bad situations. That is what this training does.

Looking forward to the RITE Academy!”

South Euclid, Ohio - Notre Dame College To Host Racial Intelligence, Diversity Training - March 7, 2017
For Immediate Release

SOUTH EUCLID, Ohio The Notre Dame College Police Department is hosting a train-the-trainer course on racial intelligence with de-escalation and cultural diversity training for law enforcement officers on Tuesday and Wednesday, March 7 and 8, in the College’s Administration Building, Room 120. The sessions will go from 8 a.m.–5 p.m. each day. Notre Dame College is located at 4545 College Road, South Euclid, Ohio 44121.

The course has been designed to address issues the Ohio Collaborative is currently facing and discussing, especially the new Bias Free Policing Standard. Participating officers will learn from experts in the field and then take the course information back to their officers and departments. Read more…

Covington, Louisiana - LA Chief believes Racial Intelligence puts officer wellness on the front line - January 31, 2017
For Immediate Release

News release issued Friday (Jan. 26) Chief Tim Lentz is proud to announce two officers with the Police Department are now certified cultural diversity trainers with an emphasis on de-escalation techniques.  Sgt. Jake Lehman and Detective Kevin Collins recently returned from Norman Oklahoma where they attended classes to become certified instructors conducted by the RITE Academy.

After Chief Lentz was appointed Chief of Police, he recognized the importance in educating his force on the importance of cultural diversity by bringing in nationally recognized expert Capt. Michael Crawford.   Now with two certified instructors on staff, training can be implemented more frequently and more convenient to our officers. As previously mentioned, as we build our community relationships, we build public trust. Read more…

Central Falls, Rhode Island - Central Falls police host emotional awareness and cultural diversity training - November 17, 2016
For Immediate Release

CENTRAL FALLS – The President’s Task Force on 21st Century Policing has recommended training program standards and strategies that address changing police culture and organizational procedural justice issues (cops.usdoj.gov, 2015). To that end, the Central Falls Police Department is hosting Racial Intelligence Training and Engagement™ (RITE) “train-the-trainer” course November 17-18 at the Wyatt Detention Facility Training Center.

“Racial Intelligence is the practice of using Emotional Intelligence, Social Intelligence, and the RITE Tools, to treat ourselves and others fairly.” Basically this is “emotional intelligence” training coupled with “cultural diversity”.

Read more…

Charleston WV - Community Members, Charleston Police Department Unite to Address Racism & Community Partnerships - October 4, 2016
For Immediate Release

CHARLESTON, WV – On Tuesday October 4th at 11am in Charleston City Hall, Charleston community leaders are joining with the Charleston Police Department to unveil an ambitious new 8-point collaboration aimed at building upon Charleston Police Department’s role as a national leader in the arenas of race relations, community policing, and youth engagement.

The plan includes 8 major advances:

  • Implementation of De-Escalation training. This includes having sent 5 CPD officers to become certified de-escalation trainers through the nationally accredited RITE curriculum, and a May training for every CPD officer that has already happened on de-escalation.
  • Publishing monthly arrest statistics across race, age, gender, and cause of arrest– for the purpose of educating officers and citizens about crime trends and possible causes of racial arrest disparities.
  • Startingin November, plans to implement state of the art body camera technology and national best practices for body camera use policy to make sure the devices are protecting both officers and citizens.

Read more…