Linda Webb, Co-Founder/CEO


Linda Webb has dedicated her life to civil service, law enforcement, and fighting fraud for over 30 years. Her law enforcement career involved patrol, morals unit, selective enforcement unit (working vice), police motorcyclist, dive rescue, detective, and master academy instructor (teaching ethics and professionalism). Ms. Webb has taught over 20 officer courses, and designed multiple nationally recognized ‘train-the-trainer’ programs being used today.

Ms. Webb worked as a contractor for USPS investigating sexual harassment, discrimination, and hostile work environment situations, implementing sensitivity training programs. She has devoted her life to helping law enforcement agencies bettering their department, through enhanced training programs, like the RITE Academy.

CLICK HERE for more on Linda Webb

Randy Friedman, Co-Founder/President

Randy cu

As Co-founder & President of the RITE Academy, Randy Friedman brings her athletics and mental toughness training together, to help bring Racial Intelligence to law enforcement. As a certified ISEI_EI_Seal w trademarkSocial+Emotional Intelligence Coach with the ISEI (Institute of Social+Emotional Intelligence) and her 25+ years in corporate and athletics training, Ms. Friedman brings a unique perspective that helps to educate public service professionals enhance their communication skill-set, on and off the job.

Ms. Friedman has taught, coached, and mentored top CEO Executives, and civic leaders in the community. As a top executive in public relations and brand marketing, she understands the importance of upholding a positive image, as well preserving respect in the community.

CLICK HERE for more on Randy Friedman

Dr. Zamora Crawford Olin, Government Procurement Director

With over 20 years of experience in federal contracting and procurement, Dr. Olin’s professional career started in 1995 as an aviation logistics and procurement specialist in the United States Navy. In 2008, Dr. Olin’s career led her to serving as a federal contracting officer for the Department of the Navy.

By 2013, Dr. Olin was the Chief of Contracts and Grants within the department of Defense where she was responsible for the award and administration of several multi-million dollar acquisitions while overseeing an annual spend of $300-$500 million in products and services. Dr. Olin has served as a small business advocate in addition to becoming a subject matter expert in acquisition planning, source selection, life cycle cost analysis, program management, sustainable procurement, and contract administration. She has taught procurement and contracting at several universities since 2007 and currently serves as an adjunct professor at the George H. Walker School of Business at Webster University.

CLICK HERE for more on Dr. Zamora Crawford Olin

2015 Headshot - Val Mc

Val McLeod, VP Community Affairs

With over 30 years of dedicated, award-winning service, Val McLeod is a consummate community relations advocate. She fundamentally believes that “strong relationships are our greatest resource”. She is committed to efforts that develop, implement and monitor strategies that build and enhance partnerships.

Ms. McLeod’s criminal justice career is marked by a demonstrated ability to build collaborative relationships across and within organizations and communities. She has a unique ability to communicate and connect with people from diverse professional, racial, ethnic, cultural and socio-economic backgrounds. Ms. McLeod loves people, and they love her!

“I am proud to be on the RITE team, bringing Racial Intelligence training into communities around the country.  Training police departments and communities with the RITE innovative and effective tools, will help foster strong and lasting racial conciliation, coexistence and cooperation.”

CLICK HERE for more on Val McLeod

Dr. Paula Fellingham, Academic Advisor


Dr. Paula Fellingham has given presentations to many delegates at the United Nations, at the International Conference of the Worldwide Organization for Women, and numerous other conferences across the world. Paula participated in the World Congress on Families in Geneva, and at the World Movement of Mothers International Conference at NATO Headquarters.

Recipient, Doctorate of Education in Human Relations. Author of six books, including the internationally popular Believe It! Become It! How to Hurdle Barriers and Excel Like Never Before.

Recipient of the “Points of Light Award, Paula Fellingham” given by President George W. Bush. Recipient of the “President’s Volunteer Service Award” given by President Barack Obama.

Honored as Washington State Young Mother of the Year and State Woman of the Year.

CLICK HERE for more on Paula Fellingham


Anthony J. Parisi, Creative Director

Parisi_headshotAs an illustrator, Anthony was the official illustrator for Philadelphia Flyers and 76ers for 3 seasons. He has also illustrated many book covers, children books, magazine article, catalog covers, album covers and frequently exhibits his work in art galleries.

Anthony’s relationship with the RITE Academy started when he illustrated and designed Randy Friedman’s 2008 book, “Your Inner Swing, 7 Lessons in Golf and Life” and her second book with Linda Webb, “The Athletic Mindset, 3 Tools for Success” and could not be happier.

“In the creative field, your final execution really shines and stands out in the crowd when you believe in the product, and that is how I feel about the RITE Academy. I believe in it as a vehicle to make changes and to improve our communities.”

CLICK HERE for more on Anthony J. Parisi